[Tourism] TOURISM AND TRAVEL: Advocating a New Approach to Chinese Tourists

 

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TOURISM AND TRAVEL:

Advocating a New Approach to Chinese Tourists

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Advocating a New Approach to Chinese Tourists

Suwatchai Songwanich

Chief executive Officer,

Bangkok Bank (China)

January 25, 2016 1:00 am

CHINA BUSINESS WEEKLY

The Nation

http://www.nationmultimedia.com/opinion/ Advocating-a-new-approach-to-Chinese-tourists-30277611.html

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A shorter URL for the above link:

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http://tinyurl.com/jx2cckk

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Tourism, which accounts for close to 10 per cent of Thailands gross domestic product, is frequently cited as one of the bright spots for our economy, with the government promoting the sector as something of a silver bullet that will help offset the decline in core industries. While Im not quite so bullish, recent statistics show that the industry continues to defy domestic and external trends.

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International arrivals last year reached an historic high of almost 30 million, up from 24.8 million in 2014, with spending of Bt 1.4 trillion. Furthermore, this solid performance was achieved despite ongoing political turmoil and the bombing of the Erawan Shrine in August.

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The slowdown in China’s economy may be a major negative factor dragging on Thailand’s growth, but it’s Chinese tourists who are behind much of our tourist sector’s success.

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China has been our biggest source market since 2012, and maintained this position in 2015 with 8 million visitors, up from 4.6 million in 2014, a clear message of how much they love Thailand, especially given that many Chinese tourists were victims of August’s terrorist attack.

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International arrivals last year reached an historic high of almost 30 million, up from 24.8 million in 2014, with spending of Bt 1.4 trillion. Furthermore, this solid performance was achieved despite ongoing political turmoil and the bombing of the Erawan Shrine in August.

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The slowdown in China’s economy may be a major negative factor dragging on Thailand’s growth, but it’s Chinese tourists who are behind much of our tourist sector’s success.

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China has been our biggest source market since 2012, and maintained this position in 2015 with 8 million visitors, up from 4.6 million in 2014, a clear message of how much they love Thailand, especially given that many Chinese tourists were victims of August’s terrorist attack.

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The complete article may be read at the URL above.

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Sincerely,
David Dillard
Temple University
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jwne@temple.edu
http://workface.com/e/daviddillard

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